Jim Higginbotham

Chief Executive Officer


I was appointed CEO in January 2022, having held senior/exec roles in Barclays, GE and Lombard amongst others. I know STAR has a great business model, a valuable dealer/customer base, loyal and supportive funding partners, and a passionate team.

My job now is to position us for the future by embracing innovation, leveraging the strengths of the whole group and ensuring that we serve our customers in the manner and through the channels they demand.


A new look for a re-energised and ambitious STAR Asset Finance Group

The group-wide re-brand reflects a closer alignment of the group’s businesses and new specialist divisions – ready to serve UK SMEs better than ever. In …

Introducing STAR Loan

UK commercial lending business, STAR Asset Finance Group, has today announced the launch of a new unsecured commercial loan product. The loans, available to Professional …

Charity starts at home…or at work

Here at the Star Asset Finance Group, we enjoy giving back to our local communities including working with our employees and partners to create positive …

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