Biographical Information
Steve Swift is CEO of STAR Asset Finance Group, bringing more than 30 years' experience in asset finance. Founder of Kennet Equipment Leasing, he specialises in supporting UK SMEs through flexible funding solutions, strategic growth and relationship-led finance, with a strong focus on building long-term partnerships and delivering reliable customer outcomes
The STAR Asset Finance Group, officially ‘Asset Finance Broker of the Year 2026’
We're proud to announce that, for the third time in the past 5 years, we've taken gold at the Business Moneyfacts Awards.
Gen Z Start-Ups Are Rewriting the Rules of Business Finance
Gen Z entrepreneurs are rewriting the rules of business finance, choosing fast, flexible, and purpose-driven funding over traditional loans as the UK start-up scene booms.
Businesses Prioritise Technology Investment
With big digital shifts on the horizon, from Windows 10 support ending to the move to VoIP, businesses are investing in technology to stay ahead, while also managing the financial realities of rapid change.
Business Confidence Holds Strong for 2025
When we asked our customers about their outlook for the year ahead, 51% said they feel steady, 40% more confident, and only 1% less confident. A strong sign of resilience despite ongoing pressures. Combined with wider market growth in asset finance, it’s clear that businesses are continuing to adapt, invest, and build momentum for the future.
Cashflow, Costs, and Skills: Why Businesses Need More Than Resilience in 2025
Cashflow, rising costs, and skills shortages are hitting businesses hard. With the right finance, these pressures can become opportunities, supporting stability, efficiency, and growth.
Supermarket Refurbishment Supported by Flexible Finance
A well-known independent supermarket in the West Midlands recently underwent a major refurbishment, upgrading both its refrigeration and air conditioning systems. The extensive works were supported through a tailored finance solution arranged by us.
Upgrading healthcare through finance
To move forward without compromising cash flow, the clinic explored finance solutions and opted for a leasing arrangement.
STAR Asset Finance Wins National Award
We are thrilled to announce that we have won the prestigious Leasing World Gold Award in the category ‘Asset Finance Broker of The Year’ This award recognises the hard work and dedication of our entire team in providing exceptional financial services to businesses across the country.
Streamlining Factory Modernisation
We financed four Randex compact lift automated storage systems to modernise its factory equipment.
