Jim Higginbotham steps into the role of Group CEO of The STAR Asset Finance Group, following Steve Swift’s announcement to stand down earlier this month.

Swift is the founding partner of Kennet Equipment Leasing and has held the role of CEO for the Group for the past 5 years.

On his appointment, Higginbotham says “I’m really excited about driving the STAR Asset Finance Group forward into its next chapter of growth. I have some big shoes to fill, and I don’t take the responsibility lightly, but we have a great team, fantastic customers and a world of opportunity I can’t wait to realise.”

 The STAR Asset Finance Group includes Credo Asset Finance Ltd, First Capital Finance Ltd, Ignition Credit PLC and Kennet Equipment Leasing Ltd.


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