THE GROUP STORY​

The STAR Asset Finance Group has brought together a group of leading independent asset finance businesses, with unrivalled knowledge of their markets, combining the genuine local service valued so highly by local SMEs, with the many benefits of national scale.

The group can offer better value to SMEs by providing access to more finance options, competitive deals, greater decision flexibility and access to a diverse range of specialist experts. And without taking away any of the personal and human touch they’ve come to expect.

We are a national business with a local touch.

Unlocking finance for thousands of SMEs across the UK

In 2021, the STAR Asset Finance Group financed more than £200 million for UK SMEs, and this year the combined lending across the group since its inception will exceed £1.5 Billion mark.

Our vision is to be the most recommended asset finance provider in the UK, by delivering the very best customer service throughout our group businesses:

  • Kennet Equipment Leasing
  • Ignition Credit
  • First Capital Finance
  • Credo Capital Finance Limited
  • Credo Asset Finance Limited

as well as a number of new STAR-branded specialised sub-divisions.

Personal, local service backed up by national scale and expertise

For most SMEs, finding the financial support they need becomes a stark choice between the impersonal rigidity of larger, corporate financial institutions, or the more human and flexible service of lesser-known, smaller lending specialists.

With the STAR Asset Finance Group, there is no compromise. Every business in the group provides personal, human service with great local knowledge as well as the breadth of funding options and value add that can only be achieved through national scale and deep sector expertise.

“I’m really excited about driving the STAR Asset Finance Group forward into its next chapter of growth. We have a great team, fantastic customers and a world of opportunity.”

Jim Higginbotham
CEO at STAR Asset Finance Group

Stronger together

The group’s aim is to shake up the asset finance sector, in a good way, leveraging the group’s buying power and sharing expertise across group businesses to offer more. More choice, more flexibility and more value for SMEs and individuals seeking funds.

The group provides its local businesses with increased financial security, and access to  significant ‘own-book’ funding lines that enables them to offer faster and more relationship driven funding decisions than most brokers.

Together, the STAR Asset Finance Group is doing more for business.

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