UK SME asset finance provider STAR Asset Finance Ltd (“SAFL”) has made a key appointment in Head of Group Marketing, Jason Wilson.

Wilson joins SAFL after what has been a successful year – securing the “Top Incoming Funder” at the Leasing World Awards, several other nominations and shortlists – and new business origination during 2019 of over £215 Million.

A passionate marketer with over 20 years’ experience, Wilson’s pedigree includes Lloyds Banking Group and Barclays Bank – as well as npower, Peugeot and Lexus Motor Group.

Jason will work across the four SAFL companies, which encompasses Kennet Equipment Leasing Limited, Ignition Credit PLC, First Capital Finance Limited, and Credo Asset Finance. Of his new role, he commented “I’m really looking forward to bringing my enthusiasm for marketing to the Group and helping to build on its’ success. I truly believe that when done well, marketing can have a significant positive impact on lead generation, sales conversion, and customer retention.”

SAFL CEO Steve Swift added “We are delighted to welcome Jason on board and look forward to working with him across the Group as we synergise and build SAFL into one of the largest UK leasing finance providers for SME businesses, with the help of our funders and impressive Own Book reserves.”